Web & Mobile Analytics
How do your users behave on your digital platforms? What are the interactions and do your users do what they want them to do according to their business goals?
All this questions could be answerd with well-designed Digital Analytics structure, which builds strong foundation for your important business decisions. Strong analytics data foundation allow you measuring pre-determined goals and enables you to identify weak points to optimize and increase efficiency of your digital actions.
TrueMetrics certified experts helps you on this journey and provide professional support beginning by analytics tool selection, concept and framework development, implementation and analysis.
CROSS DEVICE TRACKING
Your Journey to Trusted Analytics Foundation
Set goals and success measurement points based on your business requirements to achieve improvement i.e. marketing ROI, conversion rate or sales funnel optimization
Tracking concept and blue prints
Create analytics blue prints, prepare marketing framework, as well as tracking and reporting concepts. Specification what exactly needs to be measured (website elements, user interactions etc.) and how the collected data should be evaluated
DataLayer specification, briefing of your implementation partner with fully technical and consulting support, as well as comprehensive quality assurance and data validation in order to ensure your can trust in your data.
Tracking setup and integration support in market leading Tag Management Systems like Webtrekk Tag Integration, Google Tag Manager (GTM), Adobe Dynamic Tag Manager (DTM), Tealium iQ / AudienceStream / EventStream.
Support in visualization of your analytics data in dashboards like in Google Data Studio or Webtrekk, Google Analytics, Adobe Analytics reports. All aligned to the requirements of your stakeholders, marketing and sales managers.
ROI measurement and continuous optimization
After successful implementation we support you continuously to help achieve your business goals and help build onsite personalization with audience targeting.
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