Representative Partner in North America

Tracking concepts, tagging guides, monitoring and validation for web and mobile

Analytics Project Suite

Designed for Digital Analytics teams and consulting agencies to support you create analytics blueprints, tracking concepts, tagging guides and provide analytics monitoring after the project is done by creating various test scenarios and run automated tests to validate analytics implementation in web and mobile. Automated test cases and intuitive reporting tools with white label solution help to prepare validation results specifically in your corporate identity.
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Web Inspector
Automated Page and Event Tracking Validation. Available as online platform or white label app for Windows and Mac

Mobile Inspector
Cloud based collaborative online platform. Analytics validation on all sort of mobile devices

Event Stream Inspector
Quick and easy data layer validation on all sort of devices. Support most available Tag Management systems and Analytics platforms

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Analytics Inspector – Free Chrome Extension for Analytics Debugging

Checkout our new Chrome extension for analytics and marketing integration debugging

Use our cloud service as a part of your infrastructure

API integration

Our platform foundation is designed to provide some parts or the whole spectrum of the functionality as third-party api service and could simply be integrated to became part of the infrastructure for your specific business requirements.

Examples how you can use our services for your purpose:

  • Example use case 1: Event Stream as data collection service – storing data layer for all requests in your Database for custom BI or Dashboard tools (almost all types of database could be supported)

  • Example use case 2: Web Inspector API service – automatic UI testing after releasing a new version of your web application on staging systems (behind the firewall/VPN supported)

  • Example use case 3: White labeling – Layout fully customizable on your Corporate Identity with no limit, custom top level domain, SSO, export incl. screenshots as page in Confluence, MS Word, Excel, PowerPoint etc.

… and many other possibilities how you can use our API service to make your business more successfull!


Official representative partner in North America

User-centered analytics platform

Webtrekk is a Customer analytics platform for web and app, best to create personalized customer experience and 100% GDPR-proof. TrueMetrics is official representative Webtrekk partner in North America.

Learn more about how Webtrekk could work for you at

IT Wings Customer Journey-analysis Platform

Prediction modeling

Company relevant data and analysis based on mathematical and statically determined methods. With all predicted information from analysis and based on vast experience in online Marketing you will get a clear advice for your actions.

More information at

Concept creation, Reporting, Optimization

Analytics Consulting

We offer you support in the field of Digital Analytics. In particular with regard to Web and Mobile Analysis, we support you in integrating Tag Management Systems such as Tealium or in setting up Analytics Tools such as comScore DAX or Webtrekk Analytics and provide you with certified experts for all tools.

  • Concept creation and Consulting services

  • Setup Tag Management and Analytics systems

  • Continios optimisation and Support


Thanks to certified experts we provide consulting services in many Analysis and Tag Management Systems. We know about the advantages and disadvantages of each of them and can independently provide our clients best solution for their requirements.


Our constantly growing experience enables us to work according to the Proactive Support method. We provide for the sustainable optimization of solutions and offer support with innovative measurement technologies.


We help you create a unified customer journey across all web and mobile devices and build up the cross-device interaction reports, no matter how your customers and visitors engage with you.

Team coaching, expert training, best practices and insights

Workshops and Seminars

Our experts help you to bring your dedicated analytics team up to speed and learn how to quickly get most insights from your data. The training covers various phases of a typical digital analytics project till expert knowledge, tips and best practices.

Typical parts of our analytics training may include:

  • Audit and Data Validation
  • Various forms of TaggingGuide creation
  • Concept creation and Cross devices tracking solutions
  • Native tracking implementation for mobile and web

We also provide expert training for web and mobile developers for tag management system setup of

  • Google Tag Manager
  • Adobe DTM
  • Tealium iQ / AudienceStream
  • Webtrekk Tag Integration

About us

We would love to work with you

Our Team

We love Digital Innovations and Data Analysis

TrueMetrics LLC, located in San Francisco, USA is a part of a young, innovated team of VK WEB UG, located in Dusseldorf, that systematically applies its competencies in the field of Web Development and Digital Analytics. Our passion for using new technologies to simplify work routines is rooted in our enthusiasm for improvements and innovations. That’s why being state of the art is our motivation that we are pleased to share with our clients.

TrueMetrics currently provide the following services:

  • Concept creation and Consulting services

  • Setup Tag Management and Analytics systems

  • Continios optimisation and Support

TrueMetrics LLC is an Webtrekk exclusive partner in North America.

San Francisco (CA), USA
digital analytics gods

(TrueMetrics LLC)

Düsseldorf, Germany
web and mobile pros

(TrueMetrics, Unit of VK WEB UG)

Kiew, Ukraine
best technical support ever
(TrueMetrics UA)

Stuttgart, Germany
attribution model kings
(IT Wings)


We will be glad to share our experience and some ideas with you.

Quarcum Unit // TrueMetrics LLC
Fischerstraße 87
40477 Düsseldorf
(main office)

VK WEB UG (haftungsbeschränkt)
Fischerstrasse 87
40477 Düsseldorf
(business management)

TrueMetrics LLC
2 Embarcadero Center, 8th floor
San Francisco, CA 94111, USA
(rep. office)

A Digital Consulting agency with a goal in Proactive Movement to Digital Innovations

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