Privacy Policy

Who we are

This privacy policy clarifies users about the nature, scope and purpose of the collection and use of personal data by the responsible provider:

TrueMetrics LLC
2 Embarcadero Center, 8th floor
info@true-metrics.com

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

The website partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.

If you leave a comment on our website, you can save your name, e-mail address and website in cookies. These are for your convenience, so you will not have to re-enter your details if you leave another comment. These cookies take one year.

If you have an account and sign up for this site, we’ll set a temporary cookie to see if your browser accepts cookies. This cookie contains no personal information and will be discarded when you close your browser.

When you sign up, we also set up multiple cookies to store your login information and screen selection. The login cookies take two days, and the screen options cookies last one year. If you select Remember Me, your login will be kept for two weeks. If you log out of your account, the login cookies will be removed.

When you edit or publish an article, an additional cookie is saved in your browser. This cookie contains no personal information and only displays the post ID of the item being processed. It expires after 1 day.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit it.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, the acceptance of cookies for certain cases or generally exclude and enable the automatic deletion of cookies when closing the browser.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type / browser version
used operating system
Referrer URL
Host name of the accessing computer
Time of the server request
These data can not be assigned to specific persons. A merge of this data with other data sources will not be done. We reserve the right to check this data retrospectively, if we become aware of specific indications for illegal use.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent. This data can also be deleted at any time at your request. We secure this data, if it comes to a contract only for 12 months. After that they will be deleted again by our system. The data is also stored only on an external hard drive (offline).

The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 (1) lit. DSGVO). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you, as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive the newsletter , Further data is not collected. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.

The granted consent to the storage of the data, the e-mail address and their use for sending the newsletter can be revoked at any time, for example via the “unsubscribe” link in the newsletter.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Privacy Policy for the use of Facebook plug-ins (Like-Button)

On our pages plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated. The Facebook plugins can be recognized by the Facebook logo or the “Like-Button” (“Like”) on our site. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook “Like-Button” while you are logged into your Facebook account, you can link the contents of our pages to your Facebook profile. As a result, Facebook can assign the visit to our pages to your user account. We point out that we as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. For more information, see the Facebook Privacy Policy at https://de-de.facebook.com/policy.php.

If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Privacy Policy for the use of Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is the Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=en

Privacy Policy for the use of Google +1

Our sites use features of Google +1. Provider is the Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA.

Collect and share information: The Google +1 button allows you to post information worldwide. The Google + 1 button will help you and others to get personalized content from Google and our partners. Google stores both the information that you + 1’d for a piece of content and information about the page you viewed when you clicked +1. Your + 1’s may appear alongside your profile name and photo in Google services, such as search results or in your Google profile, or elsewhere on websites and ads on the web. Google records information about your + 1 activity to improve Google’s services to you and others. To use the Google + 1 button, you need a globally visible, public Google profile that has at least the name chosen for the profile. This name will be used in all Google services. In some cases, this name may also replace a different name you used when sharing content through your Google Account. The identity of your Google Profile may be displayed to users who know your email address or have other identifying information from you.

Use of the information collected: In addition to the uses outlined above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish summarized statistics about users’ + 1 activity or share it with users and partners, such as publishers, advertisers, or affiliate websites.

Privacy Policy for the use of Twitter

Functions of the Twitter service are integrated on our sites. These features are available through Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and shared with other users. This data is also transmitted to Twitter. We point out that we as the provider of the pages are not aware of the content of the transmitted data and their use by Twitter. For more information, see the Twitter Privacy Policy at https://twitter.com/privacy.

You can change your Twitter privacy settings in Account Settings at https://twitter.com/account/settings.

Google Web Fonts

This site uses so-called web fonts, provided by Google, for the uniform representation of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

If your browser does not support web fonts, a default font will be used by your computer.

More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://www.google.com/policies/privacy/.

Google Maps

This site uses the mapping service Google Maps via an API. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

To use the features of Google Maps, it is necessary to save your IP address. This information is usually transmitted to and stored on a Google server in the United States. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

For more information on how to handle user data, please refer to Google’s Privacy Policy: https://www.google.com/intl/en/policies/privacy/.

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Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
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Vimeo
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Google Maps
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Web Analytics
Consent to allow running Web Analytics tracking code. We use a variety of tools to count, track and analyze visits. This helps us understand how people use the site and where we should make improvements. Selecting OFF will block this tracking during your session
Social Media
Consent to allow running Social Media tracking code. If you share our content on LinkedIn, Facebook, Twitter, or other social media accounts, we may track what content you share from this website. This helps us improve our social media outreach. Selecting OFF will block this tracking during your session
Advertising
Consent to allow running Advertising tracking code. We use digital advertising tools, such as web beacons, to track the effectiveness of our digital advertising outreach efforts. This helps us identify ads that are helpful to consumers and efficient for outreach. Selecting OFF will block this tracking during your session