Data Studio Connector

Google Data Studio / Google Analytics

Visualize paths of your customers by using Google Analytics data in Data Studio to identify Drop Offs and maximize your Conversion Rate.

You can apply any segment definition ontop of your sequential segments to make funnel analysis even more easy to adopt. This allow analyse same path in different areas just by combining multiple segment definitions and see the result as a funnel.

The most flexible way to build a Funnel in Data Studio

Visualize any kind of path by using your Google Analytics sequential segments. We redesigned the concept of reporting by enabling using your Google Analytics Segments to visualize path your customers taking to achieve goals. You don't need to learn anything new to build the funnels, just create sequential segments and use them in FunnelGraph connector in a flexible order. The functionality is not only limited to sequential segments, you can use any kind of segments to provide behavior visualization in relation to any flow.

Step-by-step drop-off calculation

Drop-off rate helps identify the steps in the funnel that are causing the users to leave your funnel. Conducting analysis of those steps helps optimize those steps to minimize the drop-offs and optimize the conversions.

Funnel graph connector provides different ways of drop-off calculation:

  • Drop-off total value & percent to all users started the funnel
  • Drop-off value & percentage to previous step

Interactive Charts

Funnel view is one of the best ways to identify leaks in your customer journey. Ultimately, the goal is to increase conversions by using funnel view, which helps you home in on the exact stage in the journey that’s causing the most dropouts.

Funnel Graph connector uses a free Data Studio Visualization "d3-funnel Graph". The  d3-funnel is extensible, open-source JavaScript library for rendering funnel charts using the D3.js library and focused on providing practical and visually appealing funnels through a variety of customization options.

Follow the link to see more information about the available funnel charts.


Thanks to layout customization options Funnel Graph provide lots of features to make your analysis easier.

Your data can be reported with almost any standart Data Studio visualization, but to improve your insights you can take advantage of our custom created funnel visualizations FunnelGraph and 3DFunnel.

  • Build-in percentage calculation for value and drop-off rate (no custom metric required)
  • Flexible label layout by using placeholder structure
  • Customizable Tooltip functionality for providing detailed information
  • Settings like dynamic color calculation, width, height, and many more options provide even higher layout flexibility

Stay tuned, we are working hard to provide you, even more, features soon …

New visualizations coming soon...


Trial Version

  • Funnel with up to 10 steps
  • Dynamic Condition Generation
  • Drop-Off Calculation
  • Flexible Label Structuring
  • Limited to 1 Funnel per Account

Premium Version

$9.90/ month
  • Funnel with up to 10 steps
  • Dynamic Condition Generation
  • Drop-Off Calculation
  • Flexible Label Structuring
  • Unlimited funnels per Account
  • 10% Discount for Annual Plan

Agency/Team Version

  • All premium features
  • Account management
  • Flexible payment options
  • API integration
  • Data Import/Export
  • Up to 30% discount per account