A sales funnel is a marketing model that illustrates a theoretical path your client would make from getting in touch, exploring a product to completing a transaction. This is an extremely simplified model and describe the phased of an ideal consumer path, a Consumer Journey.

Web and Mobile Analytics in the Digital Transformation process play an important role in any kind of digital business. Read more about how Web Analytics can help drive Digital Transformation to success.

TrueM Event Stream Inspector got a new User Interface for the first customers. The new UI allow users focus on comparison parameters through the incoming event stream.